IMD Squared

Ensuring the privacy and anonymity of data in the public Cloud

Key players

Alexander J Mandel
David Magalnick
Joohyun Kim

A brief history

Not long ago in a living room not far away...
We were sitting around discussing our data storage concerns. As three engineers, this is what we do for fun. OK, that's not entirely true. We're actually two engineers and a programmer, but I digress.
Anyway, we were discussing how cool the concept of Cloud storage is. A great idea, it's a shame that it's riddled with such obvious flaws. Security flaws, privacy flaws, you name it.
Along with hackers occasionally breaching Dropbox, Dropbox's own development team released a short lived feature that made passwords optional for a four hour window. Their CEO's response to your privacy? "It's A Trade-Off".
According to Google's terms of service, "When you upload or otherwise submit content to our Services, you give Google (and those we work with) a worldwide license to use, host, store, reproduce, modify, create derivative works ... communicate, publish, publicly perform, publicly display and distribute such content." And a few sentences later, "This license continues even if you stop using our Services."
Wow! Really? I mean... Really?
We figured there must be some tool out there that would allow us to safely upload encrypted content to the Cloud. We found some websites that do encryption, but all of these sites store the encryption key. We found some applications that would allow us to choose the key, but then we would have to install software on every computer where we would want to see our files.
What we wanted was a simple interface, available from any computer, where we could choose our own encryption key and no one else would know it. What we wanted was a guarantee that our data would remain ours. We searched and searched, but we couldn't find the droids we were looking for.
Ding knock! (That's the sound a light bulb makes when suddenly appearing over your head.) An idea was born.
With a little research and a lot of typing, we were able to come up with a strong encryption algorithm, establish a connection to a Dropbox account, and upload an encrypted file. We found ourselves with a successful proof of concept. The three of us agreed, "let's go for it," and on June 25, 2012, IMD Squared came to be.
IMD: It's My Data!

Some legal stuff

What we ponder daily

Privacy is not a crime — it is a right
The Fourth Amendment guarantees your right of privacy
Can you have privacy on the public Cloud?
If a service is free, your privacy is the product
SSL only protects your data privacy in transport, not in storage
You shouldn't compromise your privacy, you should protect it
Encryption is privacy, only if you own the key
Just because someone can snoop doesn't mean they should see
If your privacy is compromised, what else is?
Dropbox and the Dropbox logo are trademarks of Dropbox, Inc.; Google Drive, Google, and the Google logo are trademarks of Google, Inc.

Contact us

(858) 522-0463